Online Advertising

We're back, after almost a month since our last posting. Since a blog loses its value if you
don't post often, we promise to be more active. This week's column continues on the subject
of e-mails.

Do you get email newsetters? We have two, one for TheLedger.com and one for NewsChief.com, that summarize what's new on our websites every day. But since this is an advertising column and not a news column, we'll talk about the opportunities and challenges in email marketing in today's column.

Have you wondered how the web is affecting your customers? If you market to businesses you might be interested in this information from Forbes.com and Gartner.

If you haven't noticed, there are now local coupons available on Polk Voice.com.

The next question we get about online advertising is, "What kind of ad can I put on the Web?" The answer is, pretty much anything, although there are some limitations.

It is interesting that the question we get asked most often by our advertising clients when talking about online advertising is How? People who have no qualms about placing an ad in print feel that it takes some kind of Black Magic to make an ad appear online.

Ever had a question about one of our online ad programs? Couldn't find something that was there before? With this Blog I hope to answer some of those questions in advance.